What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it. 

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Rimrock Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Billings Animal Shelter
Subaru Loves the Earth
Boulder Elementary
Toys For Tots, Family Services
United Blood Services
 Subaru Love Promise Heart

Love Promise Stories from Rimrock Subaru

Subaru and Rimrock Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Skyrocketing need, heart-racing stress no more!  –  Jane M

Dear Rimrock Subaru friends , Thank you so much for the letter detailing the donation from Rimrock Subaru and Subaru Share the Love program. With your letter, Family Service staff and board members learned how generous Rimrock Subaru was with their direct contribution. What a wonderful celebration of their community involvement! This terrifically generous and ambitious gift was so vital in a very challenging time—with local and regional food assistance skyrocketing during the COVID crisis. Rimrock Subaru made sure Family Service had the contribution from this amazing program in early April, during the pandemic shutdown, when everyone was gasping with uncertainty and heart-racing stress. With this generous help, the number of families and seniors receiving food increased exponentially, first doubling and then tripling with expansion of food outreach stretching resources as never before. We were able to tell everyone who asked, both new and old clients, that Family Service would remain open to provide generously for their nutritious food needs. The national conversation about food supply chains being depleted and significant hoarding which terrified many, especially senior citizens who were housebound and resource poor. Your funding provided the food supplies that were needed to keep saying “Yes, we can help” with every phone call--Yes to other organizations in town whose clients needed food, yes to small towns in the region without established pantries, yes to churches who were receiving phone calls from members needing help—with Subaru Share the Love program, you allowed the best response ever…YES, come and see us, we can help. These words of gratitude are small—but the impact was huge in this challenging time. Thank you for the help and encouragement when times were really exhausting. You all are TERRIFIC!

Yappy Hour! Making a dogs day!  –  R Ernie L

Rimrock Subaru had a celebration for all things Dog, on Tuesday October 22nd. The best day in a dog’s life is the day they are adopted. We want to celebrate National Make a Dog’s Day with our own Yappy Hour! Our Subaru Loves Pets initiative showcases our promise and commitment to the smallest members of our family, our pets! Those who stopped in and saw pets from Yellowstone Valley Animal Shelter, learned how you can volunteer to help the pets of Yellowstone County. Got organic dog treats from DoggyStyle Treats, made right here in Billings. We had a mobile groomer available for your dog and a bathing area from them as well. We must have hauled away six black garbage bags of dog hair! We had Shiloh Vet Center with a few more pets to adopt. They were able to check microchips or get your pet chipped if they didn’t have a microchip. We’ve brought another pet rescue to the event as well. Plus there was two Pet Halloween costume contest from 11:00-1:00; 1:30-3:30, and other free giveaways! We’ve got Free Dog toys or Bandannas for each of our furry guests. We took donations of old blankets, pet food or paper towels for the rescues and shelter. Celebrating Yappy hour with us and your dog at Rimrock Subaru of Billings, right next to Starbucks of Rimrock Mall was a blast! See you next time! Oh and while you’re here, you could have gotten your car’s oil changed in our Subaru Express Service Lane with a 50% off coupon from the Sales Department if you bring your pet. https://www.youtube.com/watch?v=seyJ20RehE0 Hold on, let me translate for your dog….. Bark!!! Bark!!! Bark!!! Bark!!! Bark!!! Bark!!! Bark!!! Bark!!! Bark!!!Bark!!! Bark!!! Bark!!! Good boy.

Entered cautious, left confident  –  Brian L

I've never particularly enjoyed purchasing new vehicles; the lingering thoughts of "What did I overlook?" and "What other buying opportunities did I miss?" ever-present in the back of my mind for weeks after. This recent purchase put that all to rest, largely thanks to the sales rep Brady, but also to the entire staff at Rimrock as a whole. Brady is one of those guys who you can just talk to with and have an enjoyable conversation. Never mind the fact he's there to sell you a car, his knowledge, humor and eagerness to help really sets him apart. He's unlike any salesperson I've encountered. It didn't take long for me to make a decision once we started driving my future Outback. I've owned a couple Legacy's before but man was I unprepared for the level of comfort in these new Subarus. Their reliability and handling of Montana winters is enough to make me a customer for life, but throw in the luxury of the new models and it's not even a question. A big thanks to Brady and the rest of the team at Rimrock. A month later and I'm still giddy just getting in the car and starting it. I probably sound like a cheerleader when I talk about the car but it deserves it! Just another future repeat customer telling my story.

Subaru and NWF Loves the Earth  –  Melissa S

Pioneer is a small school averaging 60 students K-6. Each student within our school had the opportunity to plant something in our school yard garden. We are very excited to see the progress we will have made when we return to school for the 2017-2018 school year!

Share the Love for Billings Family Service Inc.  –  Family S

Rimrock Subaru of Billings recently announced the results of its "Share The Love" winter campaign to support Billings own Family Service, Inc. Subaru of America will be presenting a check for $12,189 to Family Service, Inc. staff and directors at the Billings Depot, April 15, 2015. Family Service, Inc. works to prevent homelessness and alleviate poverty in Yellowstone County. They assist struggling families with basic needs, including food, clothing, rent and utilities. They also offer special services to help vulnerable children, adults and senior citizens like: backpacks filled with supplies for school success for students in need; bountiful special holiday food boxes for Thanksgiving and Christmas; toys for children at Christmas in our Adopt-A-Family program vision care and much more. A new program being offered provides education assistance for adults seeking licensing or GEDs to improve employment opportunities. Rimrock Subaru partnered with Family Service, Inc., a decision clearly embraced by the dealership's customer base. More than a third of Rimrock Subaru's customers chose to designate Subaru's donation to Family Service, Inc., resulting in a fundraising success that exceeded expectations.

Special People like you make the world brighter  –  Lisa D

Dear Ernie, We appreciate your kindness, generosity, and coordination of your staff by making the life of one of our families so much better. You've helped this family on their road to living independently. Now she can get to work, support her family, and have a chance at a better life.

Subaru Love Promise Holiday Blood Drive  –  Carrie R

Rimrock Subaru held a holiday blood drive to support our Love Promise. It only take moments to donate and saves up to three lives in our community! Life is truly the best gift we can give to anyone!

Rimrock Subaru's Spirit of Christmas  –  Lisa D

Such a huge blessing from Rimrock Subaru to one of the mothers in our program! Yesterday Kim, a nursing student, full-time CNA, and mother of three amazing little boys, received a vehicle from them. It was a truly awesome experience for both Kim and FPYV. Tears of gratitude were shed by all! Thank you so much Rimrock Subaru!

Rimrock Subaru Saves the Day!  –  Swan Krista H

Rimrock Subaru saves the day! We found a little pup running fearful around the busy 24th St W today. Along with help from a bystander we rescued the little guy and after much research we found his owners! Just another way we are committed to our Love Promise in taking care of our community!

Thank you  –  Don B

Dear BJ, I sincerely wish to thank you for your kindness, professionalism and caring on helping me find a Subaru with the USAA car finder. Your help is very much appreciated. Thanks, Don Berdeaux

Rimrock Subaru Proudly Partners with BikeNet  –  Kristi D

BikeNet is an organization working to create and preserve bike trails within Yellowstone County. Yellowstone County is committed to ensuring recreational trails are maintained for the environment and our community. "Dear Ernie, Here's to an active and prosperous 2015! Thank you for all you have done to support our efforts at BikeNet. You are a true Trail Champion! We would like to invite you to learn more about BikeNet and developments in our trail system at our annual meeting Feb 24. We will send you an invitation via email with further details. Sincerely, Kristi Drake"

Rimrock Subaru Sponsors Blood Drive to Help Those in Need  –  Carrie R

Dear Katie, Thank you for hosting a blood drive. Approximately half of the nation's blood supply is collected at blood drives like yours. We appreciate your choosing to work with us on this most valuable mission. To the patients who receive blood, and to the people who love them, you are a hero! Sincerely, United Blood Services

Rimrock Subaru supports The Center for Children & Families  –  Chris C

Dear Rimrock Subaru, Thank you so much for being part of Peter Yegen's Thanksgiving drive on behalf of the Center for Children and Families. The donations collected through the drive made life just a little easier for our families this holiday season! We & they are incredibly grateful! It means the world to us to have friends like you in our community! Sincerely, The Staff & Board @ The Center for Children & Families

Rimrock Subaru Sponsors "The Benefit" Fundraising Event  –  Monica K

The Benefit is a fundraising event created to prevent homelessness and alleviate poverty in Yellowstone County through community involvement. The proceeds generated from this event are critical to our community. It assists struggling families with basic needs, including food, clothing, rent and utilities. It also connects families with community-based resources for wellness, life skills, and educational opportunities that help them achieve better lives. Rimrock Subaru is a proud sponsor of this event.

Rimrock Subaru's Wonderful Salesmanship  –  Steve and Mary C

Rimrock Subaru Billings, MT Attn: Mr. Ernie Lee Re: Scott Edwards 2015 Forester Dear Mr. Lee, The least favorite thing I like to do in my life is to talk about cars, look at cars, or buy a car. When it was necessary to buy another vehicle, Kit was adamant, he wanted a Subaru Forester. He stared with Scott Johnson, who did a fine job negotiating with Kit. When we arrived in Billings Saturday the file was turned over to Scott Edwards. Both gentlemen were professional and comfortable to do business with. We appreciate their great salesmanship, and we wanted you to know. Thank you so much. Steve and Mary Carson