Badge of Ownership program

Show your love, display your passions

Subaru owners are known for living life to its fullest and love to share their interests with others. Now you have a unique way to let other Subaru owners know what you enjoy most with your own Badge of Ownership . The Badge of Ownership  is our gift to you for being part of the Subaru family. Each unique Badge of Ownership  reflects the number of Subaru vehicles you have owned. Whether this is your first Subaru or one that's joining a long line of Subaru vehicles in your family, we want to recognize your loyalty.

You can personalize your Badge of Ownership  with one or more lifestyle icons that reflect your personal interests or hobbies. Each Badge of Ownership  has an adhesive backing so it can be affixed easily to any metal surface. For a limited time these are available at no charge from Subaru of America and Rimrock Subaru  for our loyal Subaru Enthusiasts. Just click the links on this page and have your VIN number ready so that you can show the world what you are passionate about!

Click HERE to get your Badge of Ownership!


*2013 Polk Automotive Intelligence Study.